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International Journal of Advertising · pitute

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Journals
International Journal of Advertising

IJA

Taylor & Francis · United Kingdom

International Journal of Advertising

ISSN 0265-0487, 1759-3948

Social sciences

Journal home page

Figures

Works: 2.3k
Citations: 81.5k
h-index: 123
2-year mean citedness: 7.49

Source: OpenAlex (CC0), read 9 Oct 2026. Counts of the works OpenAlex indexes, not a ranking.

Topics it publishes most

Marketing and Advertising Strategies
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Advertising and Communication Studies
Consumer Market Behavior and Pricing
Media, Gender, and Advertising
Consumer Behavior and Marketing Influence
International Business and FDI

Open calls on pitute (3)

Calls for papers, special issues and article collections of this journal that pitute holds open today.

Special issue: Advertising Narratives: Transportation, Imagination, and Brand StorytellingCloses 11 Nov 2026
Special issue: AI in Advertising: New Directions in Practice, Consumer Responses, and Research MethodsCloses 31 Aug 2027
Special issue: New Directions in Influencer Advertising: Persuasive Power, Brand Outcomes, and Societal ImpactCloses 30 Sept 2027

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Journal facts: OpenAlex (CC0). The links go to the journal's own site. pitute is not affiliated with International Journal of Advertising or its publisher.