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Journal of Interactive Advertising

JIA

Taylor & Francis · United States

Journal of Interactive Advertising

ISSN 1525-2019

Social sciences

Journal home page

Figures

Works: 419
Citations: 31k
h-index: 89
2-year mean citedness: 7.04

Source: OpenAlex (CC0), read 9 Oct 2026. Counts of the works OpenAlex indexes, not a ranking.

Topics it publishes most

Digital Marketing and Social Media
Marketing and Advertising Strategies
Consumer Behavior in Brand Consumption and Identification
Media and Digital Communication
Consumer Market Behavior and Pricing
AI in Service Interactions
Technology Adoption and User Behaviour
Consumer Behavior and Marketing Influence

Open calls on pitute (3)

Calls for papers, special issues and article collections of this journal that pitute holds open today.

Special issue: The Changing Landscape of Influencer AdvertisingCloses 31 Dec 2026
Special issue: Children of the Platform Society: Generation Alpha, Beta, and Digital Advertising CulturesCloses 31 Aug 2027
Special issue: Robotics in Advertising and MarketingCloses 10 Oct 2027

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Journal facts: OpenAlex (CC0). The links go to the journal's own site. pitute is not affiliated with Journal of Interactive Advertising or its publisher.