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Journal of Advertising Research · pitute

pitute
Journals
Journal of Advertising Research

JAR

Advertising Research Foundation · United States

Journal of Advertising Research

ISSN 0021-8499, 1740-1909

Social sciences

Journal home page

Figures

Works: 3.5k
Citations: 103.5k
h-index: 149
2-year mean citedness: 4.29

Source: OpenAlex (CC0), read 9 Oct 2026. Counts of the works OpenAlex indexes, not a ranking.

Topics it publishes most

Marketing and Advertising Strategies
Digital Marketing and Social Media
Advertising and Communication Studies
Consumer Market Behavior and Pricing
Consumer Behavior in Brand Consumption and Identification
Consumer Behavior and Marketing Influence
American History and Culture
Media and Digital Communication

Open calls on pitute (3)

Calls for papers, special issues and article collections of this journal that pitute holds open today.

Special issue: New Directions in Influencer ResearchCloses 12 Oct 2026
Special issue: Machines as Method: The Use of Artificial Intelligence in Advertising ResearchCloses 1 Aug 2027
Special issue: AI and the Future of Advertising CreativityCloses 15 Oct 2027

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Journal facts: OpenAlex (CC0). The links go to the journal's own site. pitute is not affiliated with Journal of Advertising Research or its publisher.