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Journals
Journal of Consumer Research

JCR

Oxford University Press · United States

Journal of Consumer Research

ISSN 0093-5301, 1537-5277

Social sciences

Open access option US$4,224 (OpenAlex)

Journal home page

Figures

Works: 3.4k
Citations: 714.4k
h-index: 402
2-year mean citedness: 7.65

Source: OpenAlex (CC0), read 9 Oct 2026. Counts of the works OpenAlex indexes, not a ranking.

Topics it publishes most

Consumer Behavior in Brand Consumption and Identification
Decision-Making and Behavioral Economics
Consumer Market Behavior and Pricing
Consumer Behavior and Marketing Influence
Consumer Retail Behavior Studies
Marketing and Advertising Strategies
Consumer Behavior and Market Dynamics
Digital Marketing and Social Media

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Journal facts: OpenAlex (CC0). The links go to the journal's own site. pitute is not affiliated with Journal of Consumer Research or its publisher.