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Journals
Journal of Marketing Research

JMR

SAGE Publishing · United Kingdom

Journal of Marketing Research

ISSN 0022-2437, 1547-7193

Social sciences

Open access option US$5,400 (OpenAlex)

Journal home page

Figures

Works: 7.6k
Citations: 1.1m
h-index: 421
2-year mean citedness: 4.02

Source: OpenAlex (CC0), read 9 Oct 2026. Counts of the works OpenAlex indexes, not a ranking.

Topics it publishes most

Consumer Market Behavior and Pricing
Marketing and Advertising Strategies
Consumer Behavior and Marketing Influence
Consumer Behavior in Brand Consumption and Identification
Decision-Making and Behavioral Economics
Survey Methodology and Nonresponse
Economic and Environmental Valuation
Customer Service Quality and Loyalty

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Journal facts: OpenAlex (CC0). The links go to the journal's own site. pitute is not affiliated with Journal of Marketing Research or its publisher.